Educational marketing and CSR

Baby Tous

Instituto Valenciano de Pedagogía Creativa (Valencian Institute of Creative Pedagogy), in collaboration with Tous, creates a series of stories suitable for each season of the year, where children can discover the pleasure of reading.

Epad Signature/Stamp

The Instituto Valenciano de Pedagogía Creativa collaborates in the pedagogical development of YoungCracks projects (www.youngcracks.com ) with a guarantee of innovation and quality, as well as pedagogical advice in all the services it provides.

During the primary/secondary stage, a large number of students need support in the organization of study and curricular activities, as well as the application of techniques for better academic performance.

For this reason, among the service proposals offered by YoungCracks is the practical programme of study techniques. The main objective is that the children who do football training take advantage of the day in the facilities of the headquarters with a specific program that will help them to develop and strengthen correct habits of study that they can apply to school tasks, in addition to promoting optimal emotional development.

The objectives set out in this programme are as follows:

• Organize, plan study sessions and homework.
• Prepare exams and evaluations.
• To learn how to underline, summarize and make outlines.
• Improve memory and attention.

Motivation to read in El Corte Inglés

In the Children’s Literature Space of El Corte Inglés, at Colón 27, Mar Sánchez Marchori, Director of IVAPEC, author of several children’s books and stories, will help and encourage people to enjoy reading. Reading is dreaming with words, do we dream? is the title of this campaign to encourage reading, which brings children closer to the pleasure of reading and advises parents the best resources to encourage the interest of children.

Primary Education

The Despega project is the first initiative, born after several years of research, that works on entrepreneurship and creativity. Children need an effective financial education that awakens their genius and is not included in the school curriculum. To this end, a wide range of activities were carefully designed for children aged 6 to 12, which are being developed in different collectives and associations, as well as workshops in collaboration with the Valencia City Council. It can also be done in collaboration with banks.

This programme is based on the four main areas of entrepreneurship:

1. Self-concept: The importance of knowing ourselves.
2. Creativity: The capacity to generate new ideas.
3. Financial education: What is money for?
4. Entrepreneurship: My own business and qualities of entrepreneurs.

Within each area a series of activities are worked with which the children learn to undertake in an innovative and creative way. There are 9 activities per course, one activity per month, plus the corresponding follow-up session. For this we have developed “our own currency”, the Valentines, with which the children will be able to have the experience of handling money. It is also integrated in the programming the economic history or money, a fundamental matter of financial education.

In addition to this, the children acquire a series of skills such as:

• Risk taking: Ability to plan for results-oriented activities.
• Self-care: Food and sport.
• Communication: Ability to express oneself and manage one’s emotions.
• Cooperation: Teamwork.
• Creativity: Creative problem solving and constant innovation.
• Ethics and values: Solidarity, ecology and corporate social responsibility.
• Strength: Resistance to failure.
• Optimism: Positive view of situations.
• Security: Trust in oneself and recognize one’s own talent.

IVAPEC also provides psycho-educational counselling for parents so that they can be a support for the child. These workshops can be given for specific interested groups or by attending the sessions at IVAPEC facilities (dates to be consulted).

Secondary Education

The Despega Project is the first initiative, born after several years of research, that works on entrepreneurship and creativity that provides a wide program of activities for young people from 12 years of age carefully designed.

This programme is based on the analysis of entrepreneurial behaviour; it is carried out through cineforum sessions where young people have the opportunity to debate about the performance of entrepreneurial leaders. They therefore work on communication (oratory, construction of stories and argumentation, management and emotional expression, etc.), In addition to this they learn to sell and buy products.

They also develop a central business project, based on the business model learned through the different examples of entrepreneurs.

In addition, the young people acquire a series of skills such as:

• Risk-taking: Ability to plan their results-oriented activities.
• Self-care: Food and sport.
• Communication: Ability to express oneself and manage one’s emotions.
• Cooperation: Teamwork.
• Creativity: Creative problem solving and constant innovation.
• Ethics and values: Solidarity, ecology and corporate social responsibility.
• Strength: Resistance to failure.
• Optimism: Positive view of situations.
• Security: Trust in oneself and recognize one’s own talent.

Workshops are held for educators, parents, so that they can educate children in the correct use of money and entrepreneurship. IVAPEC also provides psycho-educational counselling for parents so that they can be a support for the child. These workshops can be given for specific interested groups or by attending the sessions at IVAPEC facilities (dates to be consulted)

Score a goal against poverty

The Instituto Valenciano de Pedagogía Creativa, in collaboration with the Valencia C.F. Foundation, is carrying out its proposal for the Christmas Solidarity Campaign. It is carried out with the support of Aviprev and the Valencia City Hall (Department of Welfare and Integration).

It is a project that allows from recreational activities, identify values of solidarity and evidence in the attitude of interest for the disadvantaged. This work aims to reach the youngest, showing that poverty is not only a shortage of capital, it is also a lack of education in values, health, employment and social welfare.

Pedagogues, psychologists, marketing technicians, specialists in socio-political education and youth leaders with knowledge and experience in other projects collaborate and are responsible for the execution of the Christmas Campaign “Métele un gol a la pobreza” (Score a goal against poverty).

Emotional counselling for couples

New problems have now arisen that are difficult to solve. Therefore, emotional counselling for couples, provides tools to resolve potential conflicts and reduce insecurities that exist.

It consists of three individual sessions with the couple and a fourth one in small group with boyfriends/girlfriends who in the same time have decided to contract marriage or to initiate a life in common.

The first part is: what is love, how love arises, love at first sight, emotions, also what surrounds the moment of the wedding, insecurities, the political family, how to learn to love the family of the other, what is conjugal life, what we can expect from it, what challenges or problems we can find, how to organize ourselves at domestic level, and so on.

It is an experience that is always aimed at making couples happier and know how to manage those complex moments in which they find themselves.